Wells, William, 1926-
Advertising : principles & practice / William Wells, Sandra Morarity, John Burnett - Seventh edition - xxxi, 592 pages : illustrations ; 28 cm
Includes bibliographical references.
0131968815 (paperback : international edition) 9780131968813 (paperback : international edition) 9780131465602 (hardback) 0131465600 (hardback)
Advertising.
659.1 / WEL
Advertising : principles & practice / William Wells, Sandra Morarity, John Burnett - Seventh edition - xxxi, 592 pages : illustrations ; 28 cm
Includes bibliographical references.
0131968815 (paperback : international edition) 9780131968813 (paperback : international edition) 9780131465602 (hardback) 0131465600 (hardback)
Advertising.
659.1 / WEL