Astroff, Milton T.
Convention sales and services / Milton T. Astroff, James R. Abbey - Las Vegas, NV : Waterbury Press, c2002. - xi, 538 p. : ill. ; 26 cm.
Includes index
Introduction -- Part 1 Convention sales 1. Introduction to the convention, meetings and trade show industry - 2. Developing a merketing plan - 3. Organizing for convention sales - 4. Selling the association market - 5. Selling the corporate meetings market - 6. Selling other markets - 7. Selling to the meetings market - 8. Advertising to the meeting planner - 9. Negotiations and contracts -- Part II Convention services - 10. The service function - 11. Guestrooms - 12. Preparing for the event - 13. Function rooms and meeting setups - 14. Food and beverage service - 15. Audiovisual requirements - 16. Admission systems and other services - 17. Exhibits and trade shows - 18. Convention billing and post-convention review - Appendix 1 - Appendix II - Index.
0962071048
Convention facilities--Marketing.
Hospitality industry--Marketing.
Convention facilities--Management.
Hospitality industry--Management.
647.940688 / AST
Convention sales and services / Milton T. Astroff, James R. Abbey - Las Vegas, NV : Waterbury Press, c2002. - xi, 538 p. : ill. ; 26 cm.
Includes index
Introduction -- Part 1 Convention sales 1. Introduction to the convention, meetings and trade show industry - 2. Developing a merketing plan - 3. Organizing for convention sales - 4. Selling the association market - 5. Selling the corporate meetings market - 6. Selling other markets - 7. Selling to the meetings market - 8. Advertising to the meeting planner - 9. Negotiations and contracts -- Part II Convention services - 10. The service function - 11. Guestrooms - 12. Preparing for the event - 13. Function rooms and meeting setups - 14. Food and beverage service - 15. Audiovisual requirements - 16. Admission systems and other services - 17. Exhibits and trade shows - 18. Convention billing and post-convention review - Appendix 1 - Appendix II - Index.
0962071048
Convention facilities--Marketing.
Hospitality industry--Marketing.
Convention facilities--Management.
Hospitality industry--Management.
647.940688 / AST