Diversity in advertising : broadening the scope of research directions /
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
- Mahwah, N.J. : Lawrence Erlbaum, c2004
- xxi, 447 p. : ill. ; 24 cm.
- Advertising and consumer psychology. .
Includes bibliographical references and indexes.
Contributors - Preface - I. Historical perspectives on diversity and advertising: where we've been and where we're going - II. The dark side of diversity in advertising: discrimination, prejudice, and bias - III. The influencing role language in diversity in advertising - IV. The influencing role of social and information contexts in diversity in advertising - V. The influencing role of source effects in diversity in advertising - VI. Broadening the concept of diversity: giong beyond black and white - Author index - Subject index.
0805847944 (casebound)
Advertising--Psychological aspects.
Communication in marketing.
Consumers--Attitudes.
659.108 / DIV
Includes bibliographical references and indexes.
Contributors - Preface - I. Historical perspectives on diversity and advertising: where we've been and where we're going - II. The dark side of diversity in advertising: discrimination, prejudice, and bias - III. The influencing role language in diversity in advertising - IV. The influencing role of social and information contexts in diversity in advertising - V. The influencing role of source effects in diversity in advertising - VI. Broadening the concept of diversity: giong beyond black and white - Author index - Subject index.
0805847944 (casebound)
Advertising--Psychological aspects.
Communication in marketing.
Consumers--Attitudes.
659.108 / DIV