Analysing media texts / edited by Marie Gillespie and Jason Toynbee. - Maidenhead : Open University Press, 2006. - 208 p. : ill. ; 25 cm. + 1 videodisc (DVD ; 4 3/4 in.).

Includes bibliographical references and index.

Introduction - Chapter 1: Semiotics: signs, codes and cultures - Chapter 2: Understanding genre - 3. Narrative analysis - Chapter 4: Discourse analysis and content analysis - Chapter 5: The politics of representation - Conclusion : framing the real: beyond the text - Acknowledgements - Index.


System requirements for accompanying videodisc: DVD player.

0335218865 (pbk.) 9780335218868 (pbk.)


Mass media criticism.
Discourse analysis.
Semiotics.
Discourse analysis.
Content analysis (Communication)

302.23014 / ANA