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Introducing marketing research /

Baines, Paul, 1973-

Introducing marketing research / Paul Baines, Bal Chansarkar. - xvii, 350 pages : illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 0471497703 (paperback) 9780471497707 (paperback)

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / BAI

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