Kurtz, David L.
Contemporary marketing / David L. Kurtz. - 2009 ed. - Mason, OH : South-Western/Cengage Learning, c2009. - liv, 664, [65] p. : col. ill. ; 28 cm.
"Boone & Kurtz" -- Cover. Earlier eds. published under name: Louis E. Boone, David L. Kurtz.
Includes bibliographical references and indexes.
0324580215 (pbk.) 9780324580211 (pbk.)
Marketing.
658.8 / KUR
Contemporary marketing / David L. Kurtz. - 2009 ed. - Mason, OH : South-Western/Cengage Learning, c2009. - liv, 664, [65] p. : col. ill. ; 28 cm.
"Boone & Kurtz" -- Cover. Earlier eds. published under name: Louis E. Boone, David L. Kurtz.
Includes bibliographical references and indexes.
0324580215 (pbk.) 9780324580211 (pbk.)
Marketing.
658.8 / KUR