Arvidsson, Adam.
Brands: meaning and value in media culture / Adam Arvidsson. - London : Routledge, c2006. - 168 p. ; 25 cm.
Includes bibliographical references and index.
Introduction - Consumption - Marketing - Brand management - Online branding - The brand as informational capital.
0415347165
Brand name products.
Branding (Marketing)
Brand name products--Management.
Internet marketing.
658.8343 / ARV
Brands: meaning and value in media culture / Adam Arvidsson. - London : Routledge, c2006. - 168 p. ; 25 cm.
Includes bibliographical references and index.
Introduction - Consumption - Marketing - Brand management - Online branding - The brand as informational capital.
0415347165
Brand name products.
Branding (Marketing)
Brand name products--Management.
Internet marketing.
658.8343 / ARV