Burtenshaw, Ken,
The fundamentals of creative advertising / Creative advertising Ken Burtenshaw, Nik Mahon, Caroline Barfoot. - 2nd edition. - 183 pages : illustrations (chiefly collour) ; 23 cm. - AVA academia AVA fundamentals series . - AVA academia. AVA fundamentals. .
Includes bibliographical references.
9782940411566
Advertising.
Advertising campaigns.
Commercial art.
659.1 / BUR 2011
The fundamentals of creative advertising / Creative advertising Ken Burtenshaw, Nik Mahon, Caroline Barfoot. - 2nd edition. - 183 pages : illustrations (chiefly collour) ; 23 cm. - AVA academia AVA fundamentals series . - AVA academia. AVA fundamentals. .
Includes bibliographical references.
9782940411566
Advertising.
Advertising campaigns.
Commercial art.
659.1 / BUR 2011