Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. - xxx, 665 p. : ill. (some col.) ; 26 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.)
"with SPSS 13.0 student version for window" -- cover page.
Includes bibliographical references and index.
1 electronic optical disc (CD-ROM) : SPSS student version 13.0. [to accompany] Marketing research, 5th ed. [by] Alvin C. Burns, Ronald F. Bush.
0132288036 (pkg.) (Int.ed.) 9780132288033 (pkg.) (Int.ed.) 0131525484 (CD-ROM) 0132383217 (pbk.) (Int. ed.) 9780132383219 (pbk.) (Int.ed.) 0131477323 (hbk.)
SPSS for Windows.
Marketing research.
658.83 / BUR
Marketing research / Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. - xxx, 665 p. : ill. (some col.) ; 26 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.)
"with SPSS 13.0 student version for window" -- cover page.
Includes bibliographical references and index.
1 electronic optical disc (CD-ROM) : SPSS student version 13.0. [to accompany] Marketing research, 5th ed. [by] Alvin C. Burns, Ronald F. Bush.
0132288036 (pkg.) (Int.ed.) 9780132288033 (pkg.) (Int.ed.) 0131525484 (CD-ROM) 0132383217 (pbk.) (Int. ed.) 9780132383219 (pbk.) (Int.ed.) 0131477323 (hbk.)
SPSS for Windows.
Marketing research.
658.83 / BUR