Kostelnick, Charles.

Designing visual language : strategies for professional communicators / Charles Kostelnick, David D. Roberts. - Boston : Allyn and Bacon, c1998. - xxii, 455 p. : ill. ; 24 cm. - The Allyn and Bacon series in technical communication .

Includes bibliographical references and index.

1. Integrated communication: 1. Rhetorical background - 2. Perception and design - 3. Visual analysis -- 2. Text design: 4. Linear components - 5. Text fields - 6. Nonlinear components -- Extra-level design: 7. Data displays - 8. Pictures - 9. Icons, Logos, and symbols -- 4. Document design: 10. Supra-level elements: Designing for usability.

0205200222 (pbk.)


Graphic design (Typography)
Business writing.

686.22 / KOS