Strauss, Judy.
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xxiii, 456 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Part 1: E-Marketing in context: 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing in plan -- Part II: E-Marketing environment: 4. Global markets - 5. Ethical and legal issues -- Part III: E-marketing Strategy: 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategies -- Part IV: E-marketing management: 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Customer relationship management.
0131485199 (alk. paper)
Internet marketing.
658.872 / STR
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xxiii, 456 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Part 1: E-Marketing in context: 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing in plan -- Part II: E-Marketing environment: 4. Global markets - 5. Ethical and legal issues -- Part III: E-marketing Strategy: 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategies -- Part IV: E-marketing management: 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Customer relationship management.
0131485199 (alk. paper)
Internet marketing.
658.872 / STR