Cook, Roy A.
Tourism : the business of travel / Roy A. Cook, Laura J. Yale, Joseph J. Marqua. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xvii, 489 p. : ill. (some col.), col. maps ; 28 cm.
Includes bibliographical references.
Part 1. The traveling public and tourism promoters: 1. Introducing the world's largest industry, tourism - 2. Marketing to the traveling public - 3. Delivering quality tourism services - 4. Bringing travelers and tourism service suppliers together - Integrative cases. -- 2. Tourism service suppliers: 5. Transportation - 6. Accommodations - 7. Food and beverage - 8. Attractions and entertainment - 9. Destinations - Integrative cases -- Part 3. The service and hospitality environment: 10. Economic and political impacts of tourism - 11. Environmental and social/cultural impacts of tourism - 12. Exploring the future of tourism - Integrative cases - Appendices.
0131189808
Tourism
338.4791 / COO
Tourism : the business of travel / Roy A. Cook, Laura J. Yale, Joseph J. Marqua. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xvii, 489 p. : ill. (some col.), col. maps ; 28 cm.
Includes bibliographical references.
Part 1. The traveling public and tourism promoters: 1. Introducing the world's largest industry, tourism - 2. Marketing to the traveling public - 3. Delivering quality tourism services - 4. Bringing travelers and tourism service suppliers together - Integrative cases. -- 2. Tourism service suppliers: 5. Transportation - 6. Accommodations - 7. Food and beverage - 8. Attractions and entertainment - 9. Destinations - Integrative cases -- Part 3. The service and hospitality environment: 10. Economic and political impacts of tourism - 11. Environmental and social/cultural impacts of tourism - 12. Exploring the future of tourism - Integrative cases - Appendices.
0131189808
Tourism
338.4791 / COO