Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
[edited by] Kelly L. Haws, William O. Bearden, Richard G. Netemeyer.
- 3rd ed.
- Los Angeles : SAGE, c2011.
- xiv, 603 p. ; 29 cm.
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
9781412980180 (cloth) 1412980186 (hbk.)
Marketing research.
Consumer behavior--Research.
658.83 / HAN 2011
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
9781412980180 (cloth) 1412980186 (hbk.)
Marketing research.
Consumer behavior--Research.
658.83 / HAN 2011