Usunier, Jean-Claude.
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - 4th ed. - New York : Financial Times Prentice Hall, 2005. - xx, 573 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273685295 (pbk.)
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication
658.84 / USU
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - 4th ed. - New York : Financial Times Prentice Hall, 2005. - xx, 573 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273685295 (pbk.)
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication
658.84 / USU