Taylor, Bill.
Research methodology : a guide for researchers in management and social sciences / Bill Taylor, Gautam Sinha & Taposh Ghoshal. - Eastern economy ed. - New Delhi, India : Prentice-Hall of India, 2007. - xi, 227 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1. An overview of research methodology - 2. Setting up a research project - 3. Case studies as a methodological strategy - 4. Surveys as a methodological strategy - 5. Experiments as a methodological strategy - 6. Action research as a methodological strategy - 7. Interview methods - 8. The use of questionnaires - 9. Observational methods - 10. Documentary sources - 11. The concept of level of measurement - 12. Methodology of analysing quantitative data - 13. Methodology of analysing qualitative data - 14. Writing about research - Appendixes: A. Basic statistical measures - B. Significance tests for use with an experimental strategy - C. Testing hypotheses about the shape of distribution - D. Factor analysis in constructing a likert scale - E. Analysis of variance - F. Basic elements of sampling theory - Index.
9788120329911 (pbk.)
Management--Research--Methodology.
Social sciences--Research--Methodology.
658.0072 / TAY
Research methodology : a guide for researchers in management and social sciences / Bill Taylor, Gautam Sinha & Taposh Ghoshal. - Eastern economy ed. - New Delhi, India : Prentice-Hall of India, 2007. - xi, 227 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1. An overview of research methodology - 2. Setting up a research project - 3. Case studies as a methodological strategy - 4. Surveys as a methodological strategy - 5. Experiments as a methodological strategy - 6. Action research as a methodological strategy - 7. Interview methods - 8. The use of questionnaires - 9. Observational methods - 10. Documentary sources - 11. The concept of level of measurement - 12. Methodology of analysing quantitative data - 13. Methodology of analysing qualitative data - 14. Writing about research - Appendixes: A. Basic statistical measures - B. Significance tests for use with an experimental strategy - C. Testing hypotheses about the shape of distribution - D. Factor analysis in constructing a likert scale - E. Analysis of variance - F. Basic elements of sampling theory - Index.
9788120329911 (pbk.)
Management--Research--Methodology.
Social sciences--Research--Methodology.
658.0072 / TAY