Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xxxiii, 638 p. : col. ill. ; 29 cm.
Includes indexes.
9780073529974 (hbk.) 0073529974 (hbk.)
Export marketing.
International business enterprises.
658.84 / CAT 2013
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xxxiii, 638 p. : col. ill. ; 29 cm.
Includes indexes.
9780073529974 (hbk.) 0073529974 (hbk.)
Export marketing.
International business enterprises.
658.84 / CAT 2013