CIM study text : professional certificate in marketing. [Paper 3]. Customer communications.
Customer communications.
- [3rd ed.]
- London : BPP Professional Education, 2004
- xxx, 468 p. : ill. ; 29 cm. + practice & revision kit (xvi, 190 p. : ill. ; 29 cm.)
- CIM study text. CIM practice & revison kit. .
"For exams in December 2004 and June 2005"--Cover. Includes index
CIM practice & revision kit : professional certificate : customer communications [by] Gill Wood.
0751715875 (Pbk.; study text) 075171741X (Pbk.; practice & revison kit)
Chartered Institute of Marketing--Examinations--Study guides.
Communication in marketing--Examinations--Study guides.
Marketing--Management--Examinations--Study guides.
658.812 / CIM
"For exams in December 2004 and June 2005"--Cover. Includes index
CIM practice & revision kit : professional certificate : customer communications [by] Gill Wood.
0751715875 (Pbk.; study text) 075171741X (Pbk.; practice & revison kit)
Chartered Institute of Marketing--Examinations--Study guides.
Communication in marketing--Examinations--Study guides.
Marketing--Management--Examinations--Study guides.
658.812 / CIM