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CIM study text : professional diploma in marketing.

CIM study text : professional diploma in marketing. [Paper 6]. Marketing planning. Marketing planning. - [2nd ed.] - London : BPP Professional Education, 2004 - xxviii, 318 p. : ill. ; 29 cm. - CIM study text. .

"For exams in December 2004 and June 2005"--Cover Includes index

ISBN: 0751715905 (Pbk.)

Subjects--Corporate Names:
Chartered Institute of Marketing--Examinations--Study guides.

Subjects--Topical Terms:
Marketing--Planning--Examinations--Study guides.

Dewey Class. No.: 658.802 / CIM

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