Brassington, Frances.
Essentials of marketing / Frances Brassington and Stephen Pettitt. - Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, c2005. - viii, 511 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0273687859 (pbk.)
Marketing.
658.8 / BRA
Essentials of marketing / Frances Brassington and Stephen Pettitt. - Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, c2005. - viii, 511 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0273687859 (pbk.)
Marketing.
658.8 / BRA