Chapman, Stephen

Business studies in action : preliminary course / Stephen Chapman, Natalie Devenish, Mohan Dhall. - 2nd ed. - Milton, Qld. : John Wiley, 2006. - x, 446 p. ills., ; 28 cm.

Previous ed.: Jacaranda, 2000. For secondary students.

Preface. - Acknowledgments. - Introduction. - Topic 1: The nature of business. Ch. 1. The importance of business. Ch. 2. Business life cycle. Ch. 3. Types of business entity. Ch. 4. Small-medium enterprise (SME) in Australia. Ch. 5. The business environment and its impact. Ch. 6. Ethical and social responsibilities of business. - Topic 2. Key business functions. Ch. 7. Interdependence of business functions. Ch. 8. Operations - manufacturing and services. Ch. 9. Employment relations. Ch. 10. Marketing. Ch. 11. Accounting and finance. - Topic 3. Establishing a business. Ch. 12. Key personal featuring in establishing a business. Ch. 13. Identifying the target market. Ch. 14. Key considerations in setting up a business. Ch. 15. Critical issues in business success and failure. - Topic 4. Developing a business plan. Ch. 16. Developing a business plan. Ch. 17. Elements of a business plan. - Glossary. - Index.

0731403126 (pbk.)


Business--Textbooks.

650 / CHA