Negi, Jagmohan.
Marketing and sales strategies for hotels and travel trade / Jagmohan Negi. - New Delhi : S. Chand & Co., 2002. - xvi, 374 p. : ill. (some col.) ; 25 cm.
1. Introduction: hotel, tourism and travel market -- 2. Tourism, travel products and services -- 3. Concepts and philosophies of hotel - tourism - marketing -- 4. Planning and strategic marketing for hotels -- 5. Hotel-tourism information system and market research - 6. Marketing environment, tourist generating market and tourist behaviour -- 7. Competition in hotel and tourism business -- 8. Market segmentation -- 9. Developing market positions: tourism-hotel and product life-cycle -- 10. International tourism market and strategies -- 11. Development of new tourism - hotel products and services -- 12. Pricing strategies for hotel and travel products -- 13. Tourism marketing channels -- 14. Communication and marketing strategies -- 15. Advertising, sales promotion, public relation and personal selling -- 16. Selling of tourist products and serices -- 17. Marketing organisation and performance evaluation -- 18. Marketing for future.
8121920906
Hospitality industry--Marketing
Tourism--Marketing.
647.940688 / NEG
Marketing and sales strategies for hotels and travel trade / Jagmohan Negi. - New Delhi : S. Chand & Co., 2002. - xvi, 374 p. : ill. (some col.) ; 25 cm.
1. Introduction: hotel, tourism and travel market -- 2. Tourism, travel products and services -- 3. Concepts and philosophies of hotel - tourism - marketing -- 4. Planning and strategic marketing for hotels -- 5. Hotel-tourism information system and market research - 6. Marketing environment, tourist generating market and tourist behaviour -- 7. Competition in hotel and tourism business -- 8. Market segmentation -- 9. Developing market positions: tourism-hotel and product life-cycle -- 10. International tourism market and strategies -- 11. Development of new tourism - hotel products and services -- 12. Pricing strategies for hotel and travel products -- 13. Tourism marketing channels -- 14. Communication and marketing strategies -- 15. Advertising, sales promotion, public relation and personal selling -- 16. Selling of tourist products and serices -- 17. Marketing organisation and performance evaluation -- 18. Marketing for future.
8121920906
Hospitality industry--Marketing
Tourism--Marketing.
647.940688 / NEG