Klepacki, Laura Ann

Avon : building the world's premier company for women / Laura Klepacki ; [foreword by Andrea Jung] - Hoboken, N.J. : Wiley, c2005 - viii, 264 p., [8] p. of plates : ill. ; 24 cm

Includes bibliographical references (p. 251-257) and index

Chpt.1: Give them what they want - Chpt.2: Stay focused - Chpt.3: Hire the best man (or woman) for the job - Chpt.4: Empower your sales force - Chpt.5: Incentivize the troops - Chpt.6: Constantly innovate - Chpt.7: Keep up with the times - Chpt.8: Speak in Every language - Chpt.9: Embrace technology - Chpt.10: Connect with your customers - Chpt.11: Get creative - Chpt.12: Makeovers can be a thing of beauty - Chpt.13: Give back - Epilogue - Timeline of significant events in - Avon history - Acknowledgments - Notes - Index

047178723X (pbk.)


Avon Products, inc.


Cosmetics industry
Direct selling

338.764672 / KLE