Hospitality marketing /
edited by Amrik Singh Sudan.
- 1st ed.
- New Delhi : Anmol Publications, 2002.
- vii, 349 p. ; 22 cm.
1. Introduction -- 2. Marketing information systems -- 3. Marketing mix variables -- 4. Marketing analysis - 5. Marketing management -- 6. Marketing research -- 7. Hotel strategies.
8126110686
Hospitality industry--Marketing.
Hospitality industry--Management.
Hospitality industry.
647.940688 / HOD
1. Introduction -- 2. Marketing information systems -- 3. Marketing mix variables -- 4. Marketing analysis - 5. Marketing management -- 6. Marketing research -- 7. Hotel strategies.
8126110686
Hospitality industry--Marketing.
Hospitality industry--Management.
Hospitality industry.
647.940688 / HOD