Küng, Lucy,
Strategic management in the media : theory to practice / Lucy Küng. - 2nd edition.
9781473929500 9781473929494
Mass media--Management.
Strategic planning.
Leadership.
302.23068 / KEU 2017
Strategic management in the media : theory to practice / Lucy Küng. - 2nd edition.
9781473929500 9781473929494
Mass media--Management.
Strategic planning.
Leadership.
302.23068 / KEU 2017