Dunne, Patrick M.

Retailing / Patrick M. Dunne, Robert F. Lusch. - 6th ed. - Mason, OH : Thomson/South-Western, c2008. - xxiii, 552 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

9780324362794 (hbk.) 032436279X (hbk.)


Retail trade.

658.87 / DUN