Keegan, Warren J.
Global marketing / Warren J. Keegan, Mark C. Green. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxiv, 643 p. : ill. ; 28 cm
Includes bibliographical references and index.
9780131754348 (pbk.) 0131754343 (pbk.) 9780138133863 (pbk. ; Int'l ed.) 0138133867 (pbk. ; Int'l ed.)
Export marketing.
658.84 / KEE
Global marketing / Warren J. Keegan, Mark C. Green. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxiv, 643 p. : ill. ; 28 cm
Includes bibliographical references and index.
9780131754348 (pbk.) 0131754343 (pbk.) 9780138133863 (pbk. ; Int'l ed.) 0138133867 (pbk. ; Int'l ed.)
Export marketing.
658.84 / KEE