Potter, W. James.

Media literacy / W. James Potter. - 4th ed. - Thousand Oaks, Calif. : SAGE, c2008. - xx, 423 p. ; 23 cm.

Includes bibliographical references and index.

Pt I. Introduction -- Pt II. Audiences -- Pt III. Effects -- Pt IV. Industry -- Pt V. Content -- VI. Confronting the issues -- Pt VII. The springboard - Index.

9781412958752 (pbk.)


Media literacy.

302.23 / POT