Yarrow, Kit, 1958-
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell. - San Francisco, CA : Jossey-Bass, c2009. - xx, 250 p. ; 24 cm.
Includes bibliographical references and index.
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
9780470400913 (hbk.) 0470400919 (hbk.)
Young adult consumers--Attitudes.
Generation Y--Attitudes.
Marketing.
658.8340835 / YAR 2009
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell. - San Francisco, CA : Jossey-Bass, c2009. - xx, 250 p. ; 24 cm.
Includes bibliographical references and index.
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
9780470400913 (hbk.) 0470400919 (hbk.)
Young adult consumers--Attitudes.
Generation Y--Attitudes.
Marketing.
658.8340835 / YAR 2009