Consumer behaviour : an asia pacific approach /
Roger D. Blackwell ... [et.al].
- Australia : Thomson, c2007.
- xxv, 536 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
Pt I: Introduction to cunsumer behaviour -- Pt II: Consumer decision making -- Pt III: Individual determinants of consumer behaviour -- Pt IV: Environmental influences on consumer behaviour -- Pt V: Influencing consumer behaviour - Index.
0170129772 (pbk.)
Consumer behavior
Marketing research.
658.8342 / CON
Includes bibliographical references and index.
Pt I: Introduction to cunsumer behaviour -- Pt II: Consumer decision making -- Pt III: Individual determinants of consumer behaviour -- Pt IV: Environmental influences on consumer behaviour -- Pt V: Influencing consumer behaviour - Index.
0170129772 (pbk.)
Consumer behavior
Marketing research.
658.8342 / CON