Gobe, Marc.
Brandjam : humanizing brands through emotional design / by Marc Gobé. - New York : [Boston, Mass.] : Allworth Press ; Design Management Institute, c2007. - xxxii, 319 p. : ill. ; 24 cm.
Includes index.
Pt 1: Five consumer insights: design inspiration - Pt 2: Seven brand shifts: design exploration - Index.
9781581154689 (hardcover) 1581154682 (hardcover)
Commercial art.
Communication in design.
Branding (Marketing)
741.6 / GOB
Brandjam : humanizing brands through emotional design / by Marc Gobé. - New York : [Boston, Mass.] : Allworth Press ; Design Management Institute, c2007. - xxxii, 319 p. : ill. ; 24 cm.
Includes index.
Pt 1: Five consumer insights: design inspiration - Pt 2: Seven brand shifts: design exploration - Index.
9781581154689 (hardcover) 1581154682 (hardcover)
Commercial art.
Communication in design.
Branding (Marketing)
741.6 / GOB