Moorman, Jerry W.

Successful business planning for entrepreneurs / Jerry W. Moorman, James W. Halloran. - Mason, Ohio : Thomson/South-Western, c2006. - xii, 403 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)

Includes index.

Unit 1: Enterpreneurship and you - Unit 2: Small business research - Unit 3: Market the small business - Unit 4: Manage and finance the small business.

0538439211 (pbk.) 9780538439213 (pbk.)


New business enterprises--Management.
Small business--Management.
Business planning.
Entrepreneurship.

658.11 / MOO