Crainer, Stuart.
The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove. - Oxford : Capstone, 2003. - xxix, 216 p. ; 24 cm. - Capstone reference. .
1841124397 (pbk.) 9781841124391 (pbk.)
Brand name products.
Product management.
658.827 / CRA
The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove. - Oxford : Capstone, 2003. - xxix, 216 p. ; 24 cm. - Capstone reference. .
1841124397 (pbk.) 9781841124391 (pbk.)
Brand name products.
Product management.
658.827 / CRA