Festival & special event management /
Festival and special event management
Johnny Allen ... [et al.].
- 4th ed.
- Milton, Qld. : John Wiley & Sons (Australia), 2008.
- xviii, 637 p. : ill. ; 25 cm.
- Wiley Australia tourism series .
- Wiley Australia tourism series. .
Includes bibliographical references and index.
Part 1: Event context: 1. An overview of the event field - 2. Perspectives on events - 3. Event impacts and legacies -- Part 2: Planning: 4. The strategic planning function - 5. Conceptualising the event - 6. Project management for events - 7. Financial management and events - 8. Human resource management and events - 9. Marketing planning for events - 10. Promotion: integrated marketing communication for events - 11. Sponsorship of events - 12. Sustainable development and events - 13. Event tourism planning -- Part 3: Event operations and evaluation: 14. Staging events - 15. Logistics - 16. Event evaluation and research -- Part 4: Legal, risk and OHS management and evaluation: 7. Legal issues of event management - 18. Risk management - Index.
0470812524 (pbk.) 9780470812525 (pbk.)
Festivals--Planning.--Australia
Festivals--Management.--Australia
Special events--Planning.--Australia
Special events--Management.--Australia
394.26068 / FES
Includes bibliographical references and index.
Part 1: Event context: 1. An overview of the event field - 2. Perspectives on events - 3. Event impacts and legacies -- Part 2: Planning: 4. The strategic planning function - 5. Conceptualising the event - 6. Project management for events - 7. Financial management and events - 8. Human resource management and events - 9. Marketing planning for events - 10. Promotion: integrated marketing communication for events - 11. Sponsorship of events - 12. Sustainable development and events - 13. Event tourism planning -- Part 3: Event operations and evaluation: 14. Staging events - 15. Logistics - 16. Event evaluation and research -- Part 4: Legal, risk and OHS management and evaluation: 7. Legal issues of event management - 18. Risk management - Index.
0470812524 (pbk.) 9780470812525 (pbk.)
Festivals--Planning.--Australia
Festivals--Management.--Australia
Special events--Planning.--Australia
Special events--Management.--Australia
394.26068 / FES