International marketing :
Burca, Sean de
International marketing : An SME perspective / Sean de Burca, Richard Fletcher, Linden Brown. - Harlow, England : FT / Prentice Hall, 2004. - xxxii, 720 p. : col. ill., maps ; 25 cm.
A: The international marketing environment - B: The international marketing mix - C: International marketing strategy - D: Contemporary challenges in international marketing.
0273673238 (pbk.)
Export marketing.
658.848 / BUR
International marketing : An SME perspective / Sean de Burca, Richard Fletcher, Linden Brown. - Harlow, England : FT / Prentice Hall, 2004. - xxxii, 720 p. : col. ill., maps ; 25 cm.
A: The international marketing environment - B: The international marketing mix - C: International marketing strategy - D: Contemporary challenges in international marketing.
0273673238 (pbk.)
Export marketing.
658.848 / BUR