Knowles, Tim
The globalization of tourism and hospitality : a strategic perspective / Tim Knowles, Dimitrios Diamantis and Joudallah Bey El-Mourhabi. - 2nd ed. - London : Thomson, c2004. - xiii, 321 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1. Tourist policy, resorts and life cycle theories - 2. The globalization agenda of tourism - 3. The influences of marketing on travel, tourism and hospitality - 4. Marketing communications - 5. Global branding - 6. Destination image and eco-tourism - 7. Implications for sustainability - 8. Competitive analysis of resorts: a strategic perspective - 9. Institutional pressure and operational aspects of investment in travel and hospitality - 10. Globalization within tourism and hospitality: Strategic implications - 11. Globalization in tourism and hospitality: costs and benefits - 12. Global trends in tourism and hospitality: a focus on South America, Asia-Pacific and the Middle East.
1844800466 (pbk.)
Tourism--Management.
Hospitality industry--Management.
Strategic planning.
647.94068 / KNO
The globalization of tourism and hospitality : a strategic perspective / Tim Knowles, Dimitrios Diamantis and Joudallah Bey El-Mourhabi. - 2nd ed. - London : Thomson, c2004. - xiii, 321 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1. Tourist policy, resorts and life cycle theories - 2. The globalization agenda of tourism - 3. The influences of marketing on travel, tourism and hospitality - 4. Marketing communications - 5. Global branding - 6. Destination image and eco-tourism - 7. Implications for sustainability - 8. Competitive analysis of resorts: a strategic perspective - 9. Institutional pressure and operational aspects of investment in travel and hospitality - 10. Globalization within tourism and hospitality: Strategic implications - 11. Globalization in tourism and hospitality: costs and benefits - 12. Global trends in tourism and hospitality: a focus on South America, Asia-Pacific and the Middle East.
1844800466 (pbk.)
Tourism--Management.
Hospitality industry--Management.
Strategic planning.
647.94068 / KNO