Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / Cover title: E-commerce 2012 Kenneth C. Laudon, Carol Guercio Traver. - 8th ed. - Boston, MA : Pearson, c2012. - 909 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

9780273761297 (pbk. : int. ed.) 0273761293 (pbk. : int. ed.)


Electronic commerce.
Internet marketing.
Information technology.

658.84 / LAU 2012