Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. - Seventeenth edition. International student edition. - xxxvi, 662 pages : colour illustrations ; 29 cm
Includes bibliographical references and indexes.
9781259253065 (paperback)
Export marketing.
International business enterprises.
658.84 / CAT 2016
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. - Seventeenth edition. International student edition. - xxxvi, 662 pages : colour illustrations ; 29 cm
Includes bibliographical references and indexes.
9781259253065 (paperback)
Export marketing.
International business enterprises.
658.84 / CAT 2016