Eastman, Susan Tyler.
Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 9th ed. - Boston, MA : Wadsworth, Cengage Learning, c2013. - xii, 484 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
9781111344474 (pbk.) 1111344477 (pbk.)
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.
791.450236 / EAS 2013
Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 9th ed. - Boston, MA : Wadsworth, Cengage Learning, c2013. - xii, 484 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
9781111344474 (pbk.) 1111344477 (pbk.)
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.
791.450236 / EAS 2013