Nagle, Thomas T., 1951-
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller. - Sixth edition. - xx, 331 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9781138737518
Pricing.
Marketing--Decision making.
Profit.
658.816 / NAG 2018
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller. - Sixth edition. - xx, 331 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9781138737518
Pricing.
Marketing--Decision making.
Profit.
658.816 / NAG 2018