The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /
edited by Jeremy Kourdi.
- Chichester, West Sussex : Wiley, 2011.
- 272 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780470660157 (hbk.) 0470660155 (hbk.) 9781119993599 (ebk.) 9781119974130 (ebk.) 9781119974147 (ebk.)
Chartered Institute of Marketing--History.
Marketing--History.
658.8009 / MAR 2011
Includes bibliographical references and index.
9780470660157 (hbk.) 0470660155 (hbk.) 9781119993599 (ebk.) 9781119974130 (ebk.) 9781119974147 (ebk.)
Chartered Institute of Marketing--History.
Marketing--History.
658.8009 / MAR 2011