Rapaille, Clotaire.

The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille. - 1st ed. - New York : Broadway Books, c2006. - x, 213 p. ; 21 cm.

Includes index.

The birth of a nation -- The growing pains of an adolescent culture -- Living on the axis -- First comes survival -- Moving beyond the biological scheme -- Working for a living -- Learning to live with it -- More is more -- Just put that Alibi on my gold card -- Who do these upstarts think they are? -- Parting of the red sea optional -- Never growing up, never giving up.

9780767920575 (pbk.)

Social perception.
Cognition and culture.
National characteristics.
Consumer behavior--Psychological aspects.

305.8 / RAP