West, Douglas C.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - Oxford ; New York : Oxford University Press, 2006. - xxviii, 517 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0199273987 (pbk.) 9780199273987 (pbk.)
Marketing--Decision making.
Marketing--Management.
658.8101 / WES
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - Oxford ; New York : Oxford University Press, 2006. - xxviii, 517 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0199273987 (pbk.) 9780199273987 (pbk.)
Marketing--Decision making.
Marketing--Management.
658.8101 / WES