Neal, Cathy M.
Consumer behaviour : implications for marketing strategy / Consumerbehaviour Cathy Neal, Pascale Quester, Del Hawkins. - Enhanced 4th ed. - Boston, Mass. ; London : McGraw-Hill Irwin, c2006. - xxxiii, 668 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
007471693X (pbk.) 9780074716939 (pbk.)
Consumer behavior--Australia.
Market surveys--Australia.
Consumer behavior--Australia--Case studies.
Market surveys--Australia--Case studies.
Market surveys--New Zealand.
Consumer behavior--New Zealand.
Market surveys--New Zealand.
Market surveys--New Zealand--Case studies.
658.83420994 / NEA
Consumer behaviour : implications for marketing strategy / Consumerbehaviour Cathy Neal, Pascale Quester, Del Hawkins. - Enhanced 4th ed. - Boston, Mass. ; London : McGraw-Hill Irwin, c2006. - xxxiii, 668 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
007471693X (pbk.) 9780074716939 (pbk.)
Consumer behavior--Australia.
Market surveys--Australia.
Consumer behavior--Australia--Case studies.
Market surveys--Australia--Case studies.
Market surveys--New Zealand.
Consumer behavior--New Zealand.
Market surveys--New Zealand.
Market surveys--New Zealand--Case studies.
658.83420994 / NEA