International advertising : realities and myths /
edited by John Philip Jones.
- Thousand Oaks, Calif. : SAGE, c2000.
- 412 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0761912452 (pbk.)
Advertising.
Advertising media planning.
Comparative advertising.
659.1 / INT
Includes bibliographical references and index.
0761912452 (pbk.)
Advertising.
Advertising media planning.
Comparative advertising.
659.1 / INT