Bodea, Tudor.
Segmentation, revenue management and pricing analytics / Tudor Bodea and Mark Ferguson. - x, 255 pages ; 25 cm
Includes bibliographical references and index.
9780415898324 (hardback) 9780415898331 (paperback)
Revenue management.
Pricing.
Market segmentation.
658.1554 / BOD 2014
Segmentation, revenue management and pricing analytics / Tudor Bodea and Mark Ferguson. - x, 255 pages ; 25 cm
Includes bibliographical references and index.
9780415898324 (hardback) 9780415898331 (paperback)
Revenue management.
Pricing.
Market segmentation.
658.1554 / BOD 2014