Coercion :
Rushkoff, Douglas.
Coercion : why we listen to what "they" say / Douglas Rushkoff. - New York : Riverhead, 2000. - 293 p. ; 21 cm.
Includes bibliographical references and index.
Introduction: They say - Chapter one: Hand-to-hand - Chapter two: Atmospherics - Chapter three: Spectacle - Chapter four: Public relations - Chapter five: Advertising - Chapter six: Pyramids - Chapter seven: Virtual marketing - Postscript: Buyer's remorse - Bibliography - Notes - Index.
157322829X (pbk.) 9781573228299 (pbk.)
Mass media--Influence.
Persuasion (Psychology)
302.23 / RUS
Coercion : why we listen to what "they" say / Douglas Rushkoff. - New York : Riverhead, 2000. - 293 p. ; 21 cm.
Includes bibliographical references and index.
Introduction: They say - Chapter one: Hand-to-hand - Chapter two: Atmospherics - Chapter three: Spectacle - Chapter four: Public relations - Chapter five: Advertising - Chapter six: Pyramids - Chapter seven: Virtual marketing - Postscript: Buyer's remorse - Bibliography - Notes - Index.
157322829X (pbk.) 9781573228299 (pbk.)
Mass media--Influence.
Persuasion (Psychology)
302.23 / RUS