Audiencemaking : how the media create the audience /
editors, James S. Ettema and D. Charles Whitney.
- Thousand Oaks, Calif. : SAGE, c1994.
- 242 p. ; 23 cm.
- Sage annual reviews of communication research ; v. 22 .
Includes bibliographical references and index.
0803946260 (pbk.)
Mass media--Audiences.
Mass media--Economic aspects.
302.23 / AUD
Includes bibliographical references and index.
0803946260 (pbk.)
Mass media--Audiences.
Mass media--Economic aspects.
302.23 / AUD