Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 13th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxii, 702 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index.
1. An overview -- 2. The cultural environment of global markets -- 3. Assessing global market opportunities -- 4. Developing global marketing strategies -- 5. Implementing global marketing strategies - 6. Supplementary material.
0073080063 (alk. paper) 9780073080062 (hbk.) 0071105948 (Int. ed: pbk.) 9780071105941 (Int. ed: pbk.)
Export marketing.
International business enterprises
658.84 / CAT
International marketing / Philip R. Cateora, John L. Graham. - 13th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxii, 702 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index.
1. An overview -- 2. The cultural environment of global markets -- 3. Assessing global market opportunities -- 4. Developing global marketing strategies -- 5. Implementing global marketing strategies - 6. Supplementary material.
0073080063 (alk. paper) 9780073080062 (hbk.) 0071105948 (Int. ed: pbk.) 9780071105941 (Int. ed: pbk.)
Export marketing.
International business enterprises
658.84 / CAT