Davis, Melissa
The fundamentals of branding / Melissa Davis - Lausanne, Sz : AVA, c2009. - 183 p. : ill. (chiefly col.) ; 23 cm. - AVA academia. . - AVA academia. .
Includes bibliographical references.
2940373981 (pbk.) 9782940373987 (pbk.)
Branding (Marketing)
658.827 / DAV 2009
The fundamentals of branding / Melissa Davis - Lausanne, Sz : AVA, c2009. - 183 p. : ill. (chiefly col.) ; 23 cm. - AVA academia. . - AVA academia. .
Includes bibliographical references.
2940373981 (pbk.) 9782940373987 (pbk.)
Branding (Marketing)
658.827 / DAV 2009