Advertising cultures :
Nixon, Sean, 1966-
Advertising cultures : gender, commerce, creativity / Sean Nixon. - London ;Thousand Oaks, Calif. : SAGE, 2003 - viii, 184 p. : ill. ; 24 cm. - Culture, representation, and identities .
Includes bibliographical references (p. 174-179) and index.
Part 1: Advertising, cultural intermediaries and cultural analysis: 1. Advertising and commercial culture -- Part 2: Commerce and creativity: 2. 'Purveyors of creativity': Advertising agencies, commercial expertise and creative jobs - 3. Declasse and Parvenus? The social and educational make-up of creative jobs - 4. The cult of creativity: Advertising creativies and the pursuit of newness -- Part 3: Gender, creativity and creative jobs: 5. A homosocial world? Masculinity, creativity and creative jobs - 6. Between men: Masculinity and the dynamics of creative partnerships - 7. Pleasure at work: The gender ambivalences of work-based sociability.
0761961984 (pbk.) 9780761961987 (pbk.)
Advertising--Social aspects.
659.1042 / NIX
Advertising cultures : gender, commerce, creativity / Sean Nixon. - London ;Thousand Oaks, Calif. : SAGE, 2003 - viii, 184 p. : ill. ; 24 cm. - Culture, representation, and identities .
Includes bibliographical references (p. 174-179) and index.
Part 1: Advertising, cultural intermediaries and cultural analysis: 1. Advertising and commercial culture -- Part 2: Commerce and creativity: 2. 'Purveyors of creativity': Advertising agencies, commercial expertise and creative jobs - 3. Declasse and Parvenus? The social and educational make-up of creative jobs - 4. The cult of creativity: Advertising creativies and the pursuit of newness -- Part 3: Gender, creativity and creative jobs: 5. A homosocial world? Masculinity, creativity and creative jobs - 6. Between men: Masculinity and the dynamics of creative partnerships - 7. Pleasure at work: The gender ambivalences of work-based sociability.
0761961984 (pbk.) 9780761961987 (pbk.)
Advertising--Social aspects.
659.1042 / NIX